International business fair: a proposal for an experiential business game in the classroom

International business fair: a proposal for an experiential business game in the classroom

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Teaching mediated by games companies experiential classroom nurture the enhancement of learning the scientific content as well as the issues of practical preparation , negotiation and closing of a sale in foreign trade.This work was conducted using the methodology of action research , and described as a case study of a didactic proposal gaming companies like experiential done in class with two groups of discipline Foreign Trade , a federal university , and another class discipline Internationalization of Companies, a private college , whose aim was to verify read more the relationship of knowledge used by students to carry out a simulation of a fair international business.As a general result observed , one can show that the students were able to systematize the issues related to strategy , negotiation , definitions of productive capacities , international marketing environment organization for the event and documents necessary for the export of applications , as well as the motivation of students to perform the click here activity and the limitations that were observed lack of technical knowledge of the products, dissemination and a second language , in addition to the formation of the foreign currency price.